Speaking the language of business, the only language your boss understands, is the key to getting the email-marketing resources you need. So how do you do that?
In this article, Loren McDonald gives us a three-step process for talking business with the boss. In short you need to:
- Clarify the one strategic thing email does best for your company.
- Document why your current approach is leaving money on the table.
- Paint a clear and credible picture of what the new resources make possible.
Read the full article to find out how you do this.