Speaking the language of business, the only language your boss understands, is the key to getting the email-marketing resources you need. So how do you do that?

In this article, Loren McDonald gives us a three-step process for talking business with the boss. In short you need to:

1. Clarify the one strategic thing email does best for your company.
2. Document why your current approach is leaving money on the table.
3. Paint a clear and credible picture of what the new resources make possible.

Read the full article to find out how you do this.