MAAWG Best Practices: Top Six Areas to Focus On
Are You Removing Good Addresses From Your List?

How to Get More Email Marketing Resources: Learn to Talk the Bosses' Language

Speaking the language of business, the only language your boss understands, is the key to getting the email-marketing resources you need. So how do you do that?

In this article, Loren McDonald gives us a three-step process for talking business with the boss. In short you need to:

  1. Clarify the one strategic thing email does best for your company.
  2. Document why your current approach is leaving money on the table.
  3. Paint a clear and credible picture of what the new resources make possible.

Read the full article to find out how you do this.

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus