Most Companies Will Have Difficultly Keeping Up With the Growing Complexity of Email
Jun 15, 2007
Have you received a significant pay raise lately? A new JupiterResearch study suggests that for the majority of email marketers, the answer may be yes.
The average amount companies spend on personnel for e-mail marketing hit $182,067 this year --up from $169,710 in 2005, the last time the company conducted the study-- and as part of that salaries are up, too, according to the report, Email Spending and Governance, 2007.
According to the study, which surveyed 630 marketing executives, salaries have increased from an average of $50,526 in 2005 to $63,547. Not surprisingly, companies with annual revenue of more than $500 million spend more, on average, for salaries, budgeting $406,403 for dedicated e-mail marketing staff. Companies with revenue under $500 million pay out an average of $135,065 in salaries.
What is surprising: B-to-b marketers pay better, with a combined yearly expenditure of $186,077 versus $157,462 for b-to-c marketers. And there are companies out there that are taking email marketing even more seriously. A fifth, or 21% of all companies surveyed, spend $200,000 or more on email marketing employees’ salaries.
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