Chad White looked at recent emails from the 100 top online retailers that he tracks via RetailEmail.Blogspot to see whether they used links or buttons more often for their calls-to-action.
What he found is that 60% of top online retailers preferred links in general for their primary calls-to-action, while 40% favored buttons. For their secondary calls-to-actions (those following the primary/main message of the email), retailers had an even stronger bias toward call-to-action links, with 86% using links and 14% using buttons.
What do you think? Do calls-to-action perform better as links or buttons? The Email Experience Council would love to get your input. Just visit the EEC homepage and take the one-question survey there or post your view in the Rendering, Design & Coding section on the email marketing forum.
Source: Email Insider