The Direct Marketing Association hasn't always been considered a beacon of best email practices by everyone, but the influential organization is working to change that. Its decision to join forces with the Email Experience Council, expected to be announced today, is one indication.
According to DMA COO Ramesh Lakshmi-Ratan, the DMA will assume legal ownership of the EEC, a global professional organization focused on developing email and digital marketing best practices. The plan is for the DMA's current marketing related email group, the EMail Marketing Council to be folded into the EEC's operation, and take on the EEC name. Read more here.