This Thursday at 10AM Pacific Time, WhatCounts will host a webinar on the subject of Email Deliverability and Reputation Management for the new email marketing landscape.

Justin Foster will moderate a panel consisting of Michelle Eichner, Co-Founder & VP Client Services at Pivotal Veracity, and John Karpovich, Founder at Port25 Solutions. He promises to deliver some takeaways you have not seen before and a lot of great educational content that will broaden your understanding of email deliverability and sender reputation.

Topics include:

• Email deliverability in a nutshell
• Sender reputation in the deliverability landscape
• How different ISPs handle reputation
• How marketers in three different situations can best manage reputation and deliverability:
• Email marketers sending to a house list in a primarily retention program
• Email marketers embarking on a new email acquisition strategy
• Email marketers moving to a new vendor/ESP or IP address
• How email marketing infrastructure can impact reputation and deliverability
• Top deliverability myths to look out for.

Register here.