This blog post dates from January 2006 so it might miss some of the newer versions, but it is still valid.for most popular email clients

Certain words and phrases in email will raise red flags for ISPs and could even blacklist you.

A new research report shows that consumers now delay on average 34 hours and 19 minutes from the time they first click to an ecommerce site and when they finally buy something there.

10 examples that illustrate the various techniques that are being used when it comes to handling ALT-text

If you don't have email inventory alerts, you may be missing a great opportunity to re-capture revenue.

Mobile Email Marketing Utilization Survey Identifies Demographic Shift in Smartphone Users and Offers Insight to Develop Campaigns Based On User Behavior

In traditional direct mail, there simply is no silver bullet, no magic rules that apply all of the time to guarantee a winner. Logic follows that there are no silver bullets in e-mail marketing either.

The term “silent delete” refers to the practice of some ISPs and other receiving domains to delete e-mail without providing any bounce or other notice to the sender. It’s predicated on the belief that by returning bounce data to spammers they’re b

Name, address, home number, work number, mobile number, bag phone number, AOL IM, Yahoo IM, favorite band, favorite station, favorite team... the browser window closes and you've lost a potential addition to your list because you got greedy.

If a consumer opts in  the only way a sender can spare the consumer unwanted email is by doing a good job of targeting and segmenting the mail with extremely relevant content.

Hong Kong’s Unsolicited Electronic Messages Ordinance and Regulation applies to senders mailing to Hong Kong addresses as well as to Hong Kong-based senders. If your email marketing efforts may include Hong Kong-based recipients, request this brief toda