webinar - August 8th - learn how to improve deliverability and how more effective communications puts companies in a position to improve their open rate trends and response rates.

This white paper provides an in-depth look at how and why marketers should use the email channel to foster long-term connections.

E-mail users read their messages in a different way on mobile phones than on PCs, according to ExactTarget's "E-Mail Marketing for the Small Screen" report. Nearly nine in 10 mobile e-mail users skimmed messages on their phones, and then read the full ver

Segmentation helps campaigns achieve higher relevance. This is linked to better open, click, and conversion results. It also helps the deliverability bottom line because problems such as ISP blocking, spam complaints, and inactivity all become easier to s