E-consultancy lists 5 benefits of email marketing and offers a report that outlines the reasons why your company needs an email marketing strategy.

This white paper provides marketers with a core understanding of deliverability - includes an action checklist

Mike Shoenig offers two key pointers for obtaining the correct email information and avoiding "fat finger syndrome."

Email programs remain under-funded compared to other marketing tactics. In this article Dawn Anfuso explains how an email marketer can convince the budget keeper his channel is worthy of more dollars.

Email is a very different medium from the Web, and it requires a different approach. If you don’t see to its exacting demands and the seeming minutiae, your campaign will fall short.