I was resistant. I kept saying no. I refused. We were not getting Xbox Live.
The beloved Xbox 360 had to be sent in for a warranty repair. The fine folks at Microsoft tried and tried and after about six weeks, admitted defeat and sent a brand new Xbox 360 to my house. Because the machine was gone for the bulk of the summer (pure torture for my ten year old “gamer”) we received a one month complimentary subscription to Xbox Live.
I gave in.
There is a lot to Xbox Live. In an effort to inform new subscribers about all of the features, Xbox Live sent me three emails over the course 12 days.
I assume this is an automated campaign that rolls the messages out on a predetermined schedule. Using a recurring messaging feature as a way to welcome new subscribers by showing them the ins and the outs of all you have to offer is a great way start the relationship.