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The Big Book of Email Marketing

Yesterday I came across "The Big Book of Email Marketing", a series of pdfs published by an organization called IPT.

Topics that are covered are:

  • The Basics of Campaign Planning
  • Intelligent Data Management for Email Marketing
  • Writing and Creating Emails that Get Results
  • Understanding the Art of Email Broadcasting
  • Measuring Email Marketing Effectiveness

Download it here.

Check out also the document called "Questions to ask an email managed solutions provider".

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