links for 2007-09-14
On Holidays until September 26th

links for 2007-09-15

  • Steve Webster explains how the next stage of email metrics involve combining email response with other data streams like purchase behavior to create predictive models that clients can use to shape their promotional strategies.
  • CBSSports.com is wrapping up a massive e-mail file cleanup in which it asked its millions of recipients how much—if any—e-mail they wanted from the organization.
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