Job Title: Strategic Email Marketing Consultant

Company: OgilvyOne Worldwide

Location: US, Europe, Asia-Pacific

Description:

• Develop email marketing plans for Ogilvy clients that integrate with other digital and outbound media such as media planning, direct mail, social networking, websites and traditional advertising
• Develop and manage the design and implementation of the strategy for how each program will work
• Develop and manage the tactics for how each program will work
• Create a growth plan for key email clients
• Working closely with Account teams to understand overall marketing strategy and what role e-mail can/should serve in acquisition, lead generation, lead nurturing, as well as increasing customer loyalty, retention and profitability
• Develop pilot programs to be sold into client organizations to test email effectiveness
• Manage third-party vendors to insure quality of service
• Manage a team of strategists and tactical experts
• Be able to assess current email marketing programs of clients and be able to offer improvements in current service/results

Required Skills and Experience

• 5-7 plus years experience that includes direct marketing and multi-channel integrated communications
• Demonstrated management skills
• Experience in new business growth
• Ability to develop, sell through ideas and execute programs
• Ability to work as part of a team
• Familiarity with the technical aspects of email marketing as well as broad knowledge of brand advertising
• Ability to analyze results and improve programs
• Experience in B2B marketing, lead nurturing and lead qualification
• Ability to be both a strategic marketing partner and to manage operations of a program
• Knowledge and demonstration of applied email marketing best practices

If you're interesting in joining a fun and dynamic team of world-class email marketers, let me know! Don't forget to include a link to your LinkedIn profile!

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