Job Posting: Strategic Email Marketing Consultant
Oct 25, 2007
OgilvyOne is looking for a strategic email marketing consultant.
This candidate will work with our global team to develop and execute world-class consulting and delivery of email marketing and digital dialogue programs for Ogilvy clients while assisting in growth of the email practice.
Job Title: Strategic Email Marketing Consultant
Company: OgilvyOne Worldwide
Location: US, Europe, Asia-Pacific
- Develop email marketing plans for Ogilvy clients that integrate with other digital and outbound media such as media planning, direct mail, social networking, websites and traditional advertising
- Develop and manage the design and implementation of the strategy for how each program will work
- Develop and manage the tactics for how each program will work
- Create a growth plan for key email clients
- Working closely with Account teams to understand overall marketing strategy and what role e-mail can/should serve in acquisition, lead generation, lead nurturing, as well as increasing customer loyalty, retention and profitability
- Develop pilot programs to be sold into client organizations to test email effectiveness
- Manage third-party vendors to insure quality of service
- Manage a team of strategists and tactical experts
- Be able to assess current email marketing programs of clients and be able to offer improvements in current service/results
Required Skills and Experience
- 5-7 plus years experience that includes direct marketing and multi-channel integrated communications
- Demonstrated management skills
- Experience in new business growth
- Ability to develop, sell through ideas and execute programs
- Ability to work as part of a team
- Familiarity with the technical aspects of email marketing as well as broad knowledge of brand advertising
- Ability to analyze results and improve programs
- Experience in B2B marketing, lead nurturing and lead qualification
- Ability to be both a strategic marketing partner and to manage operations of a program
- Knowledge and demonstration of applied email marketing best practices
If you're interesting in joining a fun and dynamic team of world-class email marketers, let me know! Don't forget to include a link to your LinkedIn profile!
Do you have a position to fill? Post it on this blog and reach over 1,400 email marketers worldwide. Contact me for more details.
Need help optimizing your email marketing results? Get in touch!