this is hilarious - and sad! Some companies really don't get it...

open rates have declined overall so far this year

Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.

UK email marketers are invited to complete this 10 minute survey. You will automatically receive a copy of the report of the findings, containing tips on how to improve your results AND you will enter the draw for 2 conference places!

Figures released by the US Direct Marketing Association show email marketing is still delivering impressive ROI despite falls over the past two years.