links for 2007-10-14
Oct 14, 2007
The first weeks at a new job are always very busy. I haven't had much time to catch up on my reading, but I hope I'll have more time soon. In the meantime, here are a couple of articles I found interesting:
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I found the part presented by Forrester especially interesting...
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quick and easy guide that will help you and your counsel determine your compliance with CAN-SPAM
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this article lists the pros and cons of email appends, list compilations, list rentals and email sponsoring and advertisting
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Kevin Hillstrom tells us to focus on the big numbers when talking to upper management about results of your email campaigns.
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"Because e-mail is a low-cost medium, even relatively large increases in the number of commercial e-mails will not be reflected in large spending increases."
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