links for 2007-10-14
Oct 14, 2007
The first weeks at a new job are always very busy. I haven't had much time to catch up on my reading, but I hope I'll have more time soon. In the meantime, here are a couple of articles I found interesting:
- I found the part presented by Forrester especially interesting...
quick and easy guide that will help you and your counsel determine your compliance with CAN-SPAM
this article lists the pros and cons of email appends, list compilations, list rentals and email sponsoring and advertisting
Kevin Hillstrom tells us to focus on the big numbers when talking to upper management about results of your email campaigns.
"Because e-mail is a low-cost medium, even relatively large increases in the number of commercial e-mails will not be reflected in large spending increases."
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