links for 2007-10-24
links for 2007-10-25

What Have I Been Up To Lately?

My newsletter subscribers already got this message, but since the bulk of my readers are RSS subscribers, I thought I'd post it here as well:

I've been wanting to move into email marketing consultancy for quite some time now, so when Jeanniey Mullen asked me if I wanted to join OgilvyOne Worldwide it didn't take me long to say yes!

I started working for OgilvyOne in Brussels about 3 weeks ago and I'm loving every minute of it! Moving from the corporate side to the agency side of things is much like moving to a foreign country. The mentality is different, the way people think is different and yes, sometimes it's like they speak a foreign language as well :)

The job is also totally different from what I have been doing in the past. Instead of actually being in charge of an email marketing program, I am now consulting with large corporate clients to help them develop an email marketing plan and/or increase the ROI of their email program.

As I expected though, I haven't had much time to update my blog in the last couple of weeks with "real" blog posts. I'm trying to make up for it by adding the "links for [date]" type of posts via my account, but I know that's not what you expect from me. Bear with me, it's only temporary.

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