Forward-to-a-friend features are good for building your email list. Here are pointers for making sure that yours accomplishes all that it should.

I founded the Email Marketer's Club only 6 months ago and today it counts over 500 members from 38 different countries.

If you're going to do an e-mail append, make sure you do a thorough job. Don't just match the names and physical addresses, make sure the match you came up with is still the right contact for your offer or message.

Confused by all the jargon thrown around when people talk about how to get emails delivered successfully? Here is a non-technical explanation of the main words and concepts.

The buzzword of the day in email marketing is "relevance." Matt Blumberg thinks about messaging relevance from two perspectives: the content, and the channel.

Jeanniey Mullen lists the top five reasons to send e-mail. Each reason is a pretty safe bet to ensure you're driving relevancy, impact, and results at every stage of a customer's or prospect's engagement with your brand.

Download the slides from last week's Email Marketing Forum that was held in Brussels.

Using a limited set of metrics to measure performance can mislead you into thinking you’re succeeding wildly or failing miserably.

David Greiner provides some recommendations on the best approach to capturing subscribers via a form on your web site.

The more a recipient trusts and values the sender and the emails, the more likely they are to accept images.

In which countries are marketers most likely to implement reactivation tactics? Which acquisition and reactivation tactics should be prioritized?

Looks like Gmail recently made some changes to their interface, and it's stripping out table cellpadding and cellspacing in HTML emails. Ouch.

You bought a list and 70% of it bounced. Then you find that 10% of the list is complaining and you're ISP or ESP is upset. How do you avoid this situation?