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Chad's takeaways from the Email Insider Summit

Chad White posted his takeaways from the Email Insider Summit on his excellent blog. Here are some of the highlights:

  • While sender reputation was, of course, much talked about, the newer angle was the effect of content links on deliverability. For instance, Craig Spiezle, director of online trust at Microsoft, said if you create a link to an IP address, [the email] is going to be blocked because that’s a known spammer tactic. “Just like you don’t want to look like a spammer, you don’t want your links to look like a phisher,” he said.
  • Dennis Dayman, director of deliverability, privacy and standards at StrongMail, told the story of a teen furniture and accessories retailer that was getting blocked by MSN/Hotmail because they used “teen” throughout their emails along with other key words that led Microsoft’s systems to suspect that their emails were pedophilia-related. He said it took six to eight weeks before the realized the issue and were able to get it resolved.
  • 8% of email users triage their email with handhelds, deleting spam and unimportant emails so when they get to a computer only the relevant emails remain, according to Daniels.

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