resource on topics pertinent to the ever-growing online ecosystem, including reputation, compliance, deliverability and policy.

Katz said she’s seeing intense interest from marketers in the ability to segment their customer files for more effective marketing, and the ability to deliver marketing messages triggered by events and behavior.

With segmentation, you can easily hone your list to find “the inactives” -- opted in folks who aren’t acting on our emails. In this article Anna Billstrom focuses on how to find the non-activity, and what non-activity looks like.

The Gmail landscape is changing. There are now 4 different versions of Gmail to consider when designing/developing an HTML email and each version has its own way of handling HTML and CSS!

not the from name but the from email address is displayed

Comcast is using ReturnPath’s proprietary SenderScore product to filter mail. Reports on thresholds vary, but IPs with SenderScores of 70 and below have been blocked