"blogs and email newsletters are kind of like a digital "peanut butter and jelly sandwich" and can work together very well. To rely on one at the expense of the other is to not take advantage of the full suite of strengths using both can supply"

An educational marketer transformed their subscriber newsletters into publications that became teaching tools as well as product promotions. The change is working. Renewal rates, opt-ins, clickthroughs and Web traffic have increased as much as 40%.