links for 2008-01-23
Jan 23, 2008
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Denise Cox lists 10 ideas that could make your email newsletter more interactive, or sticky. When readers engage, they’re more likely to respond - and also keep opening.
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Do you have an HTML email to send, and you absolutely positively have to make it images only? See how a UK-based agency dealt with the "images off by default" issue for their client.
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Datran Media asked marketers share their 2008 marketing plans with them and the rest of the industry. From email to display, they learned about the channels that had an impact in 2007 and what mediums will dominate 2008.
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Mike Kleiman figured out how expand the area to show more text beneath a link when you mouse over it.
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some really great email tips included
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a lot of good insight into the perception of legitimate commercial email, criminal spam and junk data.
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This is the kind of fame that nobody wants, but highlighting the email marketing slips and gaffes by some of the world’s largest online retailers drives home the importance of being careful with your brand in a medium that’s high volume and lightning
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An eretailer wondered how much of a difference they could make by testing the time of day to send their blasts. Turns out a lot -- clickthroughs increased 15.63% and revenue jumped, too.
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Looks like we'll be hearing a lot more from Loren again real soon :-) We wish him the best of luck in his new position!
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It appears that AOL has been been using DomainKeys (DKIM) for a month now, which means there are now 3 major ISPs (Yahoo, Google and AOL) that are using DKIM. If you've been thinking about implementing DKIM, this should make the decision a little easier.
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