links for 2008-01-30
Jan 30, 2008
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Receivers that accept the Sender Score Certified whitelist include, among others, Windows Live Hotmail, Time Warner Cable, GoDaddy, Spam Assassin, IronPort Systems, Barracuda Networks and Cloudmark...
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While existing Blackberry devices and software only support plain text email rendering, RIM has announced that an upcoming software update will add HTML and rich text support to the platform.
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Half of consumers surveyed recently by Endai Worldwide, an Internet marketing company, checked their junk mail on a daily basis. Worse yet for the spam-averse, 16% reported making a purchase from a message tagged as spam.
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HMV's email marketing program is annoying subscribers by sending out separate emails per stated preference.
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In a recent test Jeanne Jennings did with a client, they added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! The article includes an overview of the results and tips for making a Johnson Box work for you.
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The Email Standards Project so far has heard from Yahoo, IBM, and others they can't mention yet already. However, they haven't heard from Gmail! So they've cooked up a fun project that you can all help with. Check it out and send in your pictures now!
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Visit the MineThatData Blog Homepage to take this week's survey question.
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You’ve got a new subscriber1! At a minimum, they’ve given you some contact information, permission to communicate with them, maybe even some details about their preferences and a variety of demographic details. Now what?
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These are all double opt-in addresses from people visiting their web site without a significant increase in site traffic. They didn’t do anything magical - just better home page placement, a more compelling design, and tweaked text.
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Scheduling, triggered emails, rewards, and dynamic content are key factors in YOU maintaining a relationship with your customer and assisting them through the customer lifecycle. Is your CRM application helping you to do that?
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Deirdre Baird and her team examined what a variety of business- to-business and analyst newsletters were doing to optimize the mobile user's experience and found that they still have a lot to learn. In this article she shares some of the learnings.
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Most merchants are failing to take advantage of the opportunities presented when someone unsubscribes from their e-mail marketing program
Need help optimizing your email marketing results? Get in touch!