Receivers that accept the Sender Score Certified whitelist include, among others, Windows Live Hotmail, Time Warner Cable, GoDaddy, Spam Assassin, IronPort Systems, Barracuda Networks and Cloudmark...

While existing Blackberry devices and software only support plain text email rendering, RIM has announced that an upcoming software update will add HTML and rich text support to the platform.

Half of consumers surveyed recently by Endai Worldwide, an Internet marketing company, checked their junk mail on a daily basis. Worse yet for the spam-averse, 16% reported making a purchase from a message tagged as spam.

HMV's email marketing program is annoying subscribers by sending out separate emails per stated preference.

In a recent test Jeanne Jennings did with a client, they added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! The article includes an overview of the results and tips for making a Johnson Box work for you.

The Email Standards Project so far has heard from Yahoo, IBM, and others they can't mention yet already. However, they haven't heard from Gmail! So they've cooked up a fun project that you can all help with. Check it out and send in your pictures now!

Visit the MineThatData Blog Homepage to take this week's survey question.

You’ve got a new subscriber1! At a minimum, they’ve given you some contact information, permission to communicate with them, maybe even some details about their preferences and a variety of demographic details. Now what?

These are all double opt-in addresses from people visiting their web site without a significant increase in site traffic. They didn’t do anything magical - just better home page placement, a more compelling design, and tweaked text.

Scheduling, triggered emails, rewards, and dynamic content are key factors in YOU maintaining a relationship with your customer and assisting them through the customer lifecycle. Is your CRM application helping you to do that?

Deirdre Baird and her team examined what a variety of business- to-business and analyst newsletters were doing to optimize the mobile user's experience and found that they still have a lot to learn. In this article she shares some of the learnings.

Most merchants are failing to take advantage of the opportunities presented when someone unsubscribes from their e-mail marketing program