B-to-B Marketing Emails Likely to Be Filtered By Mistake
Reactivating Inactive Subscribers

links for 2008-01-11

  • With so much at stake, the most innovative use of e-mail in 2008 will likely come out of the political arena. Karen Gedney is watching these e-mails closely -- and you also might want to sign up for a few candidates' e-mails to follow along.
    (tags: cases)
  • When it comes to email marketing, the initial goal is simple: ”No one who hits your web site should leave without at least dropping an email address.”
    (tags: list_growth)
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