some insights into how you can integrate your paid search, display, affiliate and email marketing channels to give clear visibility of customer journeys.

Some great discussions are happening over at the Email Marketer's Club, are you missing out?

Both the Email Roundtable and Email Marketer's Club are two excellent online forums for interacting with other email marketing folk. To help you decide whether either makes sense for you, here some behind-the-scenes details...

if you haven't done it yet, now is the perfect time to map out plans for your email program. Any changes you might make in the first few months of the year will stand you in good stead.

Changing your From Label could increase your unsubscribe rates if your recipient does not recognize the From, not to mention your recipients could feel “tricked” into opening your email, then complain to you or your ISP for potential spamming.

subject line: Don’t Skip This Email. It’s Worth $100 (Really, Truly). Gift Expires Monday.

Value comes in multiple forms -- each requiring more involvement from your customer -- Revenue, Loyalty, and Advocacy. Learn how to make brand advocates out of your customer base.

Yahoo now blocks e-mail messages sent from computers using a dynamic IP address  to thwart the common spammer trick of hijacking millions of home computers through e-mail-borne viruses and using them to send their junk through Yahoo's back-end servers.

You can build entire marketing campaigns around testimonials. This works equally well for e-mail, direct mail, and other channels. Here's an easy way to do it...