To stay in touch with your subscribers consistently, and not feel like you're rushing at the last minute, it's best to space out your writing/publishing duties over time. This is where an email marketing calendar can do you a world of good.

See how an eretailer tested their enewsletter for the best delivery day and a shorter subject line. And they got some surprises, too, which they turned into a happy opportunity to lift conversions 50%.

This report features 101 stories and lessons learned from MarketingSherpa's readers. The topics covered touch every aspect in marketing: direct mail, advertising, Web 2.0, mobile marketing,  email, search, lead generation, customer service...

ISPs aren’t limiting the number of deliveries per SMTP connection to make things difficult for senders, or because they don’t understand how mail works. They’re doing it because that lets them prioritize wanted email to their users.

Within the Multichannel Forensics framework, we can simplify our view of customer behavior along two dimensions --- those with e-mail addresses, and those who do not subscribe to our e-mail marketing program.

We run into a ton of problems when designing and analyzing 'tests'. Kevin reviews some of the problems: statistical significance, small businesses, timelines, belief

A member posted a question about utilizing customer emails that haven't subscribed to their emails but have at some point purchased something from them and got some great responses. Request an invitation to join the Club if you're not a member yet.

Mark Kleiman wrote out all the processes he goes through when codes an email from scratch and shares it on his blog. Part one is all about the pre-production phase: slicing.

In part 2, Mark shows how to cut up the design and get ready to code

In part 3, Mark shows us how to code the email.

Email plays a powerful role in turning visitors into buyers. Lessons learned in B2C experiences can also be applied to B2B, especially with the advance of more strategic account management approaches that cross business and geographic boundaries.

how do you create an eNurturing program? Start by deciding whether you need Multi-part eNurturing or Long-term eNurturing.

An eNurturing program, where leads are warmed up with a series of emails, can help pre-qualify and target the best leads for sales. A good eNurturing program can even help identify topics for sales to open a conversation with.