Email and postal are a match made in heaven. Both are direct media and both want to elicit a response from the intended audience. The only place they differ is in their delivery, but so what? You don't have to choose one or the other.

MarketingSherpa's paper Top 12 Email Newsletter Mistakes Nearly Everyone Makes insists that you request a dedicated IP from your ESP. This sounds great in theory, but not in practice.

Chad White provides some great insights and learnings from the event.

time to lighten things up with the follow-up to the alternative email glossary. This time: email marketing jargon you never heard of, but probably recognize...

Should email marketers be worried about statistics claiming that young people don’t use email anymore?

DailyCandy is, “a free daily e-mail newsletter and website, that is the insider’s guide to what’s hot, new, and undiscovered — from fashion and style to gadgets and travel.”

Email is a powerful tool for reaching consumers, and it works even better in conjunction with other disciplines, both online and offline. But marketers are still running up against obstacles.

On Monday, Chad White and DJ Waldow discussed the good, the bad, and the ugly of four email designs by BlueFly, All Recipes, PajamaGram, and American Airlines.