links for 2008-02-16
Feb 16, 2008
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The final day of the Email Evolution Conference opened yesterday with a keynote panel discussion focused on the power of blogging.
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Relevance and vigilance: These are two watchwords attendees most likely carried with them from a luncheon panel discussion held Tuesday during the Email Evolution Conference hosted by the Email Experience Council (eec) and DMA.
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“Email is only as good as it is to your consumers . . . . It is the consumer that matters the most to us,”
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“The cornerstone of any company’s business and marketing strategy should be understanding and facilitating relationships and communication between their customers,” said Pete Sheinbaum, CEO of DailyCandy at the Email Evolution Conference.
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The Email Experience Council presented Wacom and eROI with its 2008 Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the email channel.
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The Email Experience Council announced Tuesday that it is “taking over guardianship” of the Email Measurement Accuracy Coalition, an independent group formed last April that has been working on establishing e-mail marketing measurement standards.
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If you missed out on the Email Evolution Conference this year you’re not completely out of luck because bloggers and reporters were all over it.
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