Savvy marketers have already implemented best practices to support a mobile e-mail marketing strategy. Have you? Consider these mobile e-mail marketing “musts” for 2008.

your mail will not be blocked if it does not look like spam. What kinds of things do I mean? Here are things that spammers do, that often non-spammers do as well.

The importance of both discounts and free shipping offers as determinants for opening and reading email messages rose by 15% last year. However, this figure is not as significant to the subscriber as knowing and trusting the sender and "prior value".

Read this and then have a look at your own contact form on your website.