In the session Uncovering the True Value of a Customer’s Email Address, Lawrence DiCapua (PepsiCola) covered the topic of creating a VIP program for your most active subscribers, especially those who are telling others about you by forwarding your email

Here are Denise Cox's general thoughts and notations from the opening Key Note session yesterday. It included lots of statistics

eROI wanted to give marketers a new mobile tool to help them stay connected to the sites and blogs that they should be reading on the go.

The Email Experience Council's List Growth and Engagement Roundtable has developed an interactive Excel calculator to help retailers measure the ROI of their acquisition and retention email mailings