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Linking to Video's Can Have a Positive Impact on Email Performance

Although it’s still as good as technically impossible to embed actual videos into email messages with reliable success, linking out to hosted videos can have a positive impact on email performance.

In this blog post on the EEC blog, Lisa Harmon provides these 3 tips:

  1. Reference Video in Your Subject Line. Including the word “video” in your subject line can help inspire opens.
  2. Use Strong Visual Cues to Indicate a Link to Video. Recipients respond best to obvious treatments like play buttons, and frames that look like Windows Media or Quicktime video players.
  3. Match Your Video Content to Your Message. Video needs to support your ultimate goal, whether that’s to build your brand or inspire a direct response.

Read the full post here.

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