Although it’s still as good as technically impossible to embed actual videos into email messages with reliable success, linking out to hosted videos can have a positive impact on email performance.
In this blog post on the EEC blog, Lisa Harmon provides these 3 tips:
- Reference Video in Your Subject Line. Including the word “video” in your subject line can help inspire opens.
- Use Strong Visual Cues to Indicate a Link to Video. Recipients respond best to obvious treatments like play buttons, and frames that look like Windows Media or Quicktime video players.
- Match Your Video Content to Your Message. Video needs to support your ultimate goal, whether that’s to build your brand or inspire a direct response.