Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson.
Different from transactional e-mail, which is connected to a current or previous sale, triggered e-mails are one part promotional and one part relationship-building.
When sending e-mail, we know there are significant differences between audiences and speaking to these audiences individually lifts results. The same will hold true when sending to multiple countries, each with its own language, culture, and social mores.
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