In the report experts cover topics such as media spending, mobile web usage, social influence marketing, the state of search, and behavior targeting.

Forrester recently surveyed email marketers and found little change in their priorities today compared with 2006. Their top challenges? Increase opens and clicks, grow lists, optimize delivery frequency, and integrate email with other applications.

Yahoo is aware of the recent problems and have been working feverishly to fix them. A Yahoo employee posted to a mailing list earlier this week, explaining some of the recent issues.

A major opportunity that's often forgotten is the receipt or order confirmation message. While it is true that CAN-SPAM prevents these emails from being full-blown marketing messages, there can be some promotional aspects to them.

There are some essential best practices to consider if you want to get the most out of user experience testing. Here are a few.

AOTA is trying to end this Catch-22 by urging senders to adopt a standard, preferably both. The call has gone out, and six months is the end game for senders and receivers to use some form of authentication.

A response curve model uses past results to predict future performance. It's inexpensive and easy to build your own response curve model. All it takes is some data from past campaigns. Here's how to get started.

A study shows that more than half of all e-mail is authenticated. However, AOTA wants us to push for higher adoption. AOTA has issued a call to action to implement e-mail authentication at the top level corporate domain within the next six months.

When a marketing program does not work, always go back to the basics of marketing 101: right target, right message, right timing, right channel.

Chad White shares what he thought were some of the most interesting takeaways from the sessions that he attended

March 11, 2008 - Come to this webinar to learn e-mail development best practices from a panel of experts that will provide an innovative look at design and copy tactics.

A list of the 44 email marketing blogs that Mark Brownlow reads on a regular basis. As with the top 21 email marketing resources, this list is not exhaustive, but does represent those blogs that produce at least semi-regular posts with useful content.

E-mailers can expect to see their campaigns’ open rates continue to fall, as Road Runner has become the latest Internet service provider to turn images off by default.

This post will show you what typical emails look like in Gmail - the good, the bad and the ugly. Plus, 8 tips for optimizing emails when images are turned off.

there is no silver bullet. Everything depends on your company, your offer, your list, etc. The only way to tell what works is to test, test, test.

this article dicusss referrals, list hygiene, relevancy and double opt-in tactics