links for 2008-03-12
Mar 12, 2008
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The E-mail To-Don't List Before you hit send, check for violations
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On Yahoo's Mail blog you will find a notice for bulk senders, ISPs, and commercial emailers, describing the delays and steps that need to be reviewed when reaching out to the Postmaster team in order to help with issues your experiencing.
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The Digital Consumer - How Email and Digital Impact Marketing Choices Thursday, March 20 at 1pm EST/10am PST/7pm CET/6pm GMT
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Netflix does a great job of taking care of its new members with a helpful introductory life cycle program.
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an overview of the day-to-day emails that keep you involved with your Netflix account.
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gain a little insight into the testing Netflix has done to get them where they are as well as take a look at where they can go from here.
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An international hotelier has answers for email marketers setting their sights on customers abroad, including subject lines that work, how to mix global and local content for maximum impact, why text-only and HTML are needed and deliverability advice
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there are still times when longer emails can outperform short ones, especially when you want to secure the understanding, engagement and loyalty of customers with your emails.
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With e-mail, small changes can make a big difference in results. But organizations looking to test and optimize e-mail face two challenges: figuring out what to test and maintaining an apples-to-apples test environment.
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The report analyzes over 300 million permission-based messages from 21 different industries and reveals fresh facts and trends such as the significance of the first 24 hours.
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March 13 @ 10am PST/1pm EST/7pm CET/6pm GMT - Learn how to use web analytics and email to send, analyze and target your follow up message and increase conversions.
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March 18 @ 11am PST/2pm EST/8pm CET/7pm GMT - This interactive webinar is designed for email marketers who are interested in the latest strategies and best practices for maximizing the ROI of their email programs.
Need help optimizing your email marketing results? Get in touch!