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Unsubscribe Best Practices

To summarize: Make it easy for people to unsubscribe instantly using whatever method they want, and tell them where to go if they just can’t unsubscribe. Doing that will help you with the law, as well as help you build your brand’s credibility with your users.

  • Marketers should make it clear and easy for people to unsubscribe. The only truly acceptable method for unsubscribing is to offer a link to a Web page with this text: “Click Here to Unsubscribe.”
  • Process the unsubscribe request instantly.
  • Offer options.
  • Link to your privacy policy in your email.

Read the full article here: Email Insider » Blog Archive » Best Practices For Unsubscribing.

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