links for 2008-04-15
Apr 15, 2008
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Email authentication for dummies - why you should do it and what it's about...
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David Baker uses Maslow's hierarchy to talk about email programs and where they fit in helping consumers fulfill needs.
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Melinda Krueger answers the question "Do you have any hard facts (statistics!) or success stories that prove the way to the readers’ hearts is through content that they actually care about, and not what we want to tell them?"
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