links for 2008-04-16
Apr 16, 2008
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Still think mobile has no relevance to your e-mail marketing program? Think again. With more than 250 million wireless users in the USA and more than 3 billion users worldwide, mobile phones have reached mainstream status.
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The sign-up form is your flirtatious comment, the kind gesture, the body language that encourages someone to enter into a relationship with you (by submitting their email address). So it better be good.
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In this Special Report, MarketingSherpa looks at how to market in Central and Eastern Europe and give examples of email campaigns that are working there.
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The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data The service can be used with existing seeding accounts, Gmail, AOL, Yahoo MSN Hotmail accounts, and custom domains provided by LashBack.
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If there is one message American marketers should take away from last week’s court ruling against e-mail marketer e360 Insight, it’s this: Rightly or wrongly, simply being Can Spam compliant is not enough to get e-mail delivered.
Need help optimizing your email marketing results? Get in touch!