See how a software provider entices 12% of past customers and 31% of all new customers to complete their surveys. Includes a dozen tips to help you craft your survey and subject lines that will gather revenue-boosting responses.

great article about segmentation by Anna Billstrom

Using the open rate to measure email marketing performance is akin to the music industry measuring sales based on the number of CDs sold. It just doesn’t reflect how people buy music today.

E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance.

Providing the most popular links to your website within your email campaign can and will increase traffic to your website.

The first spam message was sent to 393 users of ARPANET on May 2 1978 by someone from computing pioneers DEC.

Recently, Microsoft (owners of the Hotmail & MSN domains) increased their bulk mail filtering. Here are some tips that if you are having problems getting your emails delivered to MSN/Hotmail members

tool to test what emails will look like in various email clients

Thanks for mentioning my name in this article Jeanniey! :-)

Over on the Yahoo Mail Blog they stated they have been doing work on Yahoo Mail classic, and of course, anytime they do work, there are bugs.

Did you know that many email clients display not only the subject line of a new email arrival, but also the first line of text within the email? Take a look at your current email design. What’s the first line of text?

Relevance = (Unique Opens / Total Valid Recipients) + (Unique Clicks * 3 / Unique Opens) - (Unsubscribes / Unique Opens) - (Spam Complaints * 10 / Total Valid Recipients)

What's the verdict? Is SenderID dead? Do spfv2 records need to be published? Is it sufficient to just publish SPF (v1) records when sending to MSN/Hotmail?

Comcast let us know that the Comcast Feedback Loop powered by ReturnPath is now out of beta and has been moved into production.

Could your contacts DPI settings be causing your messages to display improperly? The answer is a resounding yes, which is definitely something to think about when conducting your testing.