links for 2008-04-09
Apr 09, 2008
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After all the fuss with Outlook 2007's treatment of HTML email, you might be forgiven a resigned grimace at the "news" that Outlook does unusual things to your plain text emails, too.
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Over two-thirds of B2B emailers regularly read your emails on their mobile device. If you haven't tested how your emails are rendering across multiple handhelds, you might be very surprised, and not in a good way.
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The Email Standards Project is trying to get in touch with someone from the Gmail team who they can talk to about the way Gmail handles CSS and HTML. Can you help them?
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Stefan Pollard comments on the outcome of the Q Interactive/MarketingSherpa's survey on consumers' e-mail perceptions and says that ISPs, ESPs, marketers, advertisers and publishers must work with industry associations to improve the inbox experience.
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From the AOL postmaster blog: "last week, our newest web mail product, Goa, was released. This WebSuite release completes the process by disabling links from unknown senders."
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The eec needs your ideas on how they can build an awareness campaign to differentiate between spam and email that’s no longer wanted, and can lobby the ISPs for the adoption of unsubscribe buttons.
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faster is better: 8 seconds or more: Too slow, you need to address this - around 4 seconds: Doing good, but it could be better - Under 1 second: You are sitting pretty
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Must-Read article by Loren McDonald: "Momma always says there's an awful lot you could tell about a company by the emails it sends. Well, Forrest, I may not be a smart man, but I know what stupid emails look like. And, so do your customers."
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