Revised: MAAWG Best Practices for Volume Senders
Apr 23, 2008
Matt Vernhout just posted this message on his excellent blog:
Announced today the MAAWG Senders Best Practices Document (Version 2.0 - pfd) has been officially released.
Updates to the documentation include:
- New guidelines for legitimate email avoid being mistaken for image-based junk mail.
- List permission and opt-in recommendations have been amended to reflect current best practices.
- User-unsubscribe processes have been clarified.
along with a number of other updates to the document.
This is a great document to read as a marketer, and should set the bar for your marketing programs.
And in response to @covati's question on Twitter @EmailKarma added: that recommendations changed "enough that you should review it. But maybe not enough to have a drastic impact to your process".
Need help optimizing your email marketing results? Get in touch!