In this day and age of marketing via the email channel, it's becoming more obvious than ever that we, as marketers need to change our methods to keep up with our subscribers' requirements. We need to be more subscriber/customer focused and ensure we deliver emails which the subscriber wants. In return we will be rewarded with better deliverability, increased ROI and happier subscribers.
Stephanie Miller of Return Path, a great advocate of the 'subscriber experience' will be Keynote Speaker at the UK DMA's Email Marketing Conference coming up on June 5th at the London Zoo (and yes, you can visit the zoo in your lunch break!). The title of the conference is: Customer focused email - marketing to people not lists.
To find out more about the conference go to :