The company sent an email on Thursday inviting people to an event at The Grove Golf Resort Hotel, Herts, an 18th century country estate. But the offer was intended only for the 75 members of its first class Traveller club.

14 reviews of the must-read blogs on email marketing

54% now depend on email newsletters as their primary source of media industry news

See how Coca-Cola boosted interaction with its My Coke Rewards program by switching to highly personalized and segmented emails. Their average clickthrough rate increased 46%, and member activity is up 57%. (open access until May 21st)

May 28, 2008 1:00 PM - 2:30 PM EDT - Learn how HTML design and rendering tactics impact the deliverability of an email campaign as well as the response it generates from recipients.

New book on email marketing written by one of the industry experts: Simms Jenkins. Don't forget to check out the resource center!