great example from J.Crew, which gives the subscriber an opportunity to control the frequency - or to easily go on to totally remove themselves from all J.Crew mailings.

This is just one of the great things that the eec is doing for the not only the non profits out there, but the email industry as a whole. Way to go guys.

the FTC has finally released updated regulations to CAN-SPAM in response to many questions that have come up over the years.

Start with a plan, utilize turnkey execution, ask for email addresses when you talk to customers, and measure the results of your efforts. Remember not to over-mail or under-mail, and only send relevant and timely information.

Wednesday, May 28, 2008 - Strategies for leveraging web analytics to create effective customer-centric email marketing campaigns