How Good Intentions Can Go Bad
links for 2008-05-09

UK DMA Email Marketing Council's Blog Launch

The UK DMA Email Marketing Council have been busy!

Not content with resting after their re-design of their newsletter, Infobox a couple of month's ago, they've now launched an Email Marketing Blog which aims to impart and encourage Best Practise as well as discuss relevent and topical issues.

Some of the blogs already posted are:

Beyond opens and clicks: why it's time for new metrics
Has Legislation helped?
Getting opened in the business inbox
Spam is in the eye of the beholder
Test. Send. Analyse. Change. Repeat

So check it out: and while you're at it, why not sign up for the newsletter?

Need help optimizing your email marketing results? Get in touch!
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