Customers Open & Read Transactional Emails
links for 2008-06-11

Five Questions to Ask During Your Mid-Year Email Review

Karen Gedney talks about a mid-year review that she will be doing for one of her email marketing clients. These are some of the  questions she is going to focus on:

  1. Is it Time to Switch to Some New Metrics Beyond Open Rates and Click-Throughs?
  2. How are Your Landing Pages Performing?
  3. How can you Increase the Average Purchase Amount and the Number of Purchases?
  4. Can you Make Your E-mails More Relevant to Your Primary Market?
  5. What Marketing Campaigns are on the Agenda for the Rest of the Year?

Read the full article here.

Need help optimizing your email marketing results? Get in touch!
comments powered by Disqus