Karen Gedney talks about a mid-year review that she will be doing for one of her email marketing clients. These are some of the questions she is going to focus on:
- Is it Time to Switch to Some New Metrics Beyond Open Rates and Click-Throughs?
- How are Your Landing Pages Performing?
- How can you Increase the Average Purchase Amount and the Number of Purchases?
- Can you Make Your E-mails More Relevant to Your Primary Market?
- What Marketing Campaigns are on the Agenda for the Rest of the Year?
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