Remember, when collecting opt-in information, ask your customers for personal information for marketing efforts such as birthday offers.

The folks over at Blue Sky Factory developed a “How to Whitelist” page.

In the blur of deciding on campaign themes, offer strategies, and creative approach, don't forget about the Shopper, who is at the center of this whirlwind.

When Bath & Body Works launched their website, they didn't do ecommerce so their email needed to build their brand and send traffic into the brick-and-mortar stores. Their solution was to create print-and-go coupon emails.

Over 100 screenshots of welcome messages selected by Patrick McNeil. Check them out!

There are new regulations, but do you know how to ensure you're following them? Here's a guide.

some often overlooked offline ways to build your list