The Greenhouse Effect
links for 2008-07-25

Lessons From an Unsolicited B2B Email

Very few unsolicited emails ever make it through to Loren McDonalds work inbox - so when one did make it in, he was curious to figure out why it got there. And then what really sparked his interest was all the things that this B2B company did wrong with their email.

In this blog post he lists some general comments and specific observations on this email: wrong timing, lack of permission, no unsubscribe... Read and learn!

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