Test. Monitor. Study. Test. Monitor. Study. Optimization in your e-mail strategy won't yield the desired results unless you're committed to ongoing testing, monitoring, studying, and reengaging with the customer.

August 6, 2008 - 4pm BST, 11 am EDT, 8am PDT - Technical strategies for IT professionals to improve email deliverability, reliability and performance

August 5, 2008 - 2pm ET/11am PT -l get some great practical advice on how to build relationships with your subscribers that last.

JupiterResearch is conducting a survey on how e-mail executives in the US, Asia, and Europe view the challenges and opportunities of e-mail marketing initiatives. Fill in this 25-question survey to get the aggregated survey results!

Which email coupon works best to grab a shopper’s attention – “Dollars Off” or “Percent Off”? An eretailer analyzed these email coupons with a simple A/B split test and unearthed some interesting results. Two simple steps. (open access until J

Evaluation of subject lines using open rates provides unique insight into what our customers WANT to hear from us. Every other metric used in the evaluation process simply tells us if we delivered the goods or not.

Kath Pay has been compiling some information on subscriber form best practices for a whitepaper the UK DMA's Email Council is going to release. In this blog post she shows some good and bad examples, as well as some tips of what to do and what not to do.

Here is advice from a PR pro who experimented with subject lines to get editors’ attention. Includes tips for getting pitches past spam filters and read by journalists.

Online mobile consumers represent the next generation of email users. To better serve mobile email users, marketers should solicit mobile preferences from email subscribers and format messages for a cleaner look on handheld devices.