How you collect and maintain your database will be a key factor in the success your email marketing activities achieve – so what is the best way of doing it?

Check out how an eretailer uses speed and special CRM tools and incentives to convert email inquiries into profit-making opportunities. Includes 6 tactics to reap 10% more revenue. (open access until July 17th)

July 24, 2008 2:00 PM ET / 11:00 AM PST - Whether you know it or not you have a reputation. The best get delivered. The worst don’t have a chance. Everyone in between finds deliverability fickle as the wind. How do you stack up against other senders?

More than 75 percent of all email today is spam, placing a significant strain on your network, budget, and employee productivity.

The first column in this series talked about how to identify this group; now we'll discuss why and how you should treat them differently than the rest of your list.

Combining strategic email campaigns and utilizing Web analytics to analyze campaign metrics, marketers can better target and improve the experience for customers both in their inboxes and on their site.