In their latest episode of BrontoFire, DJ Waldow and Kimberly Snyder explore the effectiveness of the preheader by focusing on four major online retail campaigns: Bed Bath & Beyond, Brooks Brothers, Expedia and Orvis. They review and debate the strength and execution of each Preheader in an effort to find the strongest example to follow. Enjoy!

Next month, they'll analyze how online retail messages render with Images Off and On.

View previous videos here.