- MarketingSherpa: New Chart: Email Recipients Give New Meaning to "Spam": 3 TakeawaysMany more email recipients are hitting the "spam" or "junk" button for legitimate emails simply because the content does not interest them. As a result, they are giving a new definition to spam without worrying about the consequences to senders with excellent reputations, products and marketing practices.
- Plan your holiday e-communications now
To avoid getting lost in the holiday shuffle, interactive marketers need to prepare their year-end strategies during the summer months. Check out these tips for a stress-free approach.
This book reveals 49 proven email marketing best practices and bite-size, easy-to-use techniques that get results.
Mullen and Daniels introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.
don't write short copy because everyone tells you it's the only way to go. Instead, try testing long copy vs. short copy in a head-to-head test to find out what your audience responds to best.
Need help optimizing your email marketing results? Get in touch!