Ken Magill's take on the Habeas acquisition by Return Path. Interesting read...

Google apologizes on their blog for the outage on Monday, Aug 11.

I would like to commend the folks over at MarketingProfs for the elegant and effective footer they have set up and suggest it as a model for you.

The right message to the right person is only the right message to the right person if it arrives at the right time. So email marketing has always posed the million dollar question, "What is the right time to send my email?"

MailChimp scanned over 234 million emails and calculated average open rates, average click rates, average soft bounces, average hard bounces, and average abuse complaint rate by industry.

MailChimp scanned over 218 million emails and calculated average open rates, average click rates, average soft bounces, average hard bounces, and average abuse complaint rate by company size.

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be available at the DMA08 show in Las Vegas in mid-Octo­ber, and published as a supplement to its October 27 issue.

To help you make the most of your welcome, the EEC added a Welcome Message Checklist to their email checklist series. The checklist offers a collection of ideas that you can easily apply to your own message style.

Matt Vernhout writes a plea to email marketers... check it out!

how do we represent incremental gains to the business and attribute these to the email channel? David Baker prefers to answer this never-ending question with a few more questions and observations...

United sent out a clever email marketing campaign asking the recipients to add United's From Address to their address books. Check it out!